The F.L.Y. Standard
First Love Yourself
A lifestyle. A movement. A standard.
About The F.L.Y. Standard
Everything you need to know about your fave T brand.
The FLY Standard means one thing: First Love Yourself.
This brand was born from the bold decision to choose yourself every day. It’s for women who are healing, glowing, evolving — and not asking for permission.
Created by Akesha Marie, The FLY Standard is more than fashion — it’s energy. Every piece carries confidence, love, and unapologetic truth.
Browse through our collection and discover the perfect pieces to elevate your wardrobe. Our curated selection of streetwear and custom clothing offers something for everyone. Whether you're looking for everyday staples or statement pieces, we've got you covered.
Stay tuned for updates on our upcoming accessories line and collaborations with local artists. We are dedicated to expanding our offerings while staying true to our values of sustainability and creativity.
Connect with us to share your feedback, ideas, or collaborations. We value community and creativity, and we're excited to embark on this journey with you.